Which of the Following Statements Concerning "Value Pricing" Is FALSE

question 167

Multiple Choice

Which of the following statements concerning "value pricing" is FALSE?

• A) Value pricing tries to build customer loyalty.
• B) Companies using value pricing guarantee what they offer.
• C) Value pricing involves setting a fair price level for a marketing mix that meets customers' needs.
• D) Value pricing means using "budget" or "cheap" prices.
• E) The focus of value pricing is on the customer's requirements-and the whole strategy.

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Definitions:

Justice Issues

Concerns or disputes arising over what is morally right or fair, often relating to the equitable distribution of resources or treatment of individuals.

Instrumental Values

Basic convictions about modes of conduct and desirable end-states that act as guiding principles in one's life.

Terminal Values

End goals or desired outcomes in life that individuals strive to achieve, such as happiness, success, and prosperity.

Corporate Governance

A system of rules, practices, and processes by which a company is directed and controlled, focusing on balancing the interests of a company's stakeholders.