Which of the Following Is the LEAST Appropriate Advertising Objective

question 164

Multiple Choice

Which of the following is the LEAST appropriate advertising objective?

• A) "We want our ads to increase traffic in our retail outlets by 10 percent.
• B) "We want our TV ads to really promote the product."
• C) "We want the ad campaign to increase our market share by 3 percent."
• D) "We want distribution in 30 percent of the desirable retail outlets."
• E) None of these, i.e., all are equally appropriate.

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Definitions:

Marginal Product

The additional output that is generated by increasing the input of a single factor of production by one unit, while holding other factors constant.

Bushels

A unit of volume that is used primarily in the United States to measure agricultural commodities.

Total Product

The overall amount of output produced by a firm over a given period of time.

Marginal Product

The additional output gained by employing one more unit of a particular input, keeping other inputs constant.