If the Advertising Objective Is to Convince Potential Customers That

question 269

Multiple Choice

If the advertising objective is to convince potential customers that "Safeway Cleaners" offers excellent dry-cleaning services, what medium would be best for reaching local prospects?

• A) Television
• B) Magazines
• C) Cinema
• D) Internet
• E) Newspapers

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Definitions:

Median

The middle value in a set of numbers, which separates the higher half from the lower half of the dataset.

Mean

The mean value, determined by dividing the total sum of numbers in a series by the quantity of numbers in that series.

Median

The middle value in a sorted list of numbers, or the average of the two middle numbers when the list has an even number of entries.

Standard Deviation

An approach to quantifying how much a group of numbers disperses or varies from each other.