When an Online Ad Is Delivered to a Person's Computer

question 84

Multiple Choice

When an online ad is delivered to a person's computer based on previous websites that person has visited, this is called:

• A) pay-per-click targeting.
• B) pioneering targeting.
• C) pay-per-view targeting.
• D) copy thrust targeting.
• E) behavioral targeting.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority figures, where participants thought they were administering electric shocks to another person.

Confederate

In psychological experiments, a confederate is an individual who seems to be a participant but is actually in on the experiment, helping the researcher manipulate the situation or observe participants' behaviors.

Obedience Levels

Measures or degrees to which individuals comply with commands, rules, or directives from authority figures.

Milgram Experiment

A collection of experiments in social psychology carried out by Stanley Milgram, aimed at assessing how likely it is for individuals participating in the study to follow commands from an authority figure that go against their own moral judgment.