Which of the Following Is True of the Role of Smartphones

question 38

Multiple Choice

Which of the following is true of the role of smartphones and online advertising?

• A) Advertisers are suspicious about the use of smartphones for advertising as they offer limited access to the Internet.
• B) Ads appearing on smartphones are better trusted and accepted as a source for buying information when compared to online consumer opinions.
• C) Advertisers need to consider having mobile-compatible versions of their ads, as this will help them access customers anytime and anywhere.
• D) Smartphones can be used as a medium to deliver ads based on cultural targeting in the near future.
• E) Smartphones are becoming increasingly ubiquitous in many less-developed countries, even though they are the last avenue to the Internet in developed countries.