A Company Is Planning Sales Promotion Aimed at Its Consumers

question 5

Multiple Choice

A company is planning sales promotion aimed at its consumers and distributors. What should the company do to effectively run its sales promotion?

• A) The company should hire a recent business graduate, with no work experience, to manage its sales promotion.
• B) The company should ask its sales or advertising managers to take the responsibility of sales promotion as well.
• C) The company should hire outside consultants who are specialists in sales promotion to manage the task.
• D) The objectives and policies of the sales promotion should be independent of the entire marketing strategy.
• E) The company should target trade shows and price deals at its own sales force and training materials at its final consumers.