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Customer service reps are more useful for "keeping" customers, rather than "winning" new customers.
Values
Broad beliefs about what is or is not appropriate behaviour.
Ethical Problems
Moral dilemmas or issues arising in a situation where a decision about right and wrong must be made.
Personal Conscience
An individual's internal sense of right and wrong that guides their behavior and moral decisions.
Social Norms
Unwritten rules that govern the behavior of individuals within a society or group.
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