Each Sales Manager and Salesperson Needs to Think About the AIDA

question 195

True/False

Each sales manager and salesperson needs to think about the AIDA sequence in deciding what sales approach to use and in evaluating a possible presentation.

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Definitions:

Personal Fable

A belief held by some adolescents that they are special, unique, and invulnerable.

Imaginary Audience

A psychological concept where an individual believes that their behavior or actions are the focus of others’ attention.

Free Radical Theory

A theory of aging that suggests oxidative stress caused by free radicals leads to cellular damage, contributing to the aging process.

Unstable Oxygen Molecules

Highly reactive atoms or groups of atoms, also known as free radicals, which can cause damage to cells through oxidation.