The First Step in the AIDA Concept Involves Convincing the Would-Be

question 104

True/False

The first step in the AIDA concept involves convincing the would-be buyer of the product's ability to satisfy his or her needs.

Grasp the vital concepts and strategies of negotiation and conflict resolution.

Identify the need for understanding and addressing underlying interests in negotiation.

Appreciate the significance of selective listening and ensuring communication clarity.

Understand the impact of anecdotes and direct communication in conveying technical information and fostering inclusivity.

---

Definitions:

Intelligence and Foresight

The capacity to understand complex ideas, to adapt to the environment, learn from experience, engage in various forms of reasoning, and apply knowledge to manipulate one's environment, often involves anticipating outcomes.

Observed Behavior

The actions or responses of an individual that can be seen and measured by others or oneself.

Vicarious Reinforcement

Learning that occurs by observing the consequences (rewards or punishments) of another person’s behavior.

Physiological Drives

Basic bodily needs that drive behavior, such as hunger, thirst, sleep, and sex.