Which of the Following Is True of an IMC Strategy

question 154

Multiple Choice

Which of the following is true of an IMC strategy?

• A)It begins with the organization's goods and services.
• B)It sends product-focused messages.
• C)It views the parts of a promotional mix as isolated components.
• D)It begins with consumer wants or needs.

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Definitions:

Thrive

To grow, develop, or be successful, especially under favorable conditions or in a particular aspect such as health, economy, or personal development.

Physical Attractiveness

pertains to the attributes, qualities, or features of an individual that are considered aesthetically pleasing or beautiful by others.

Initial Meeting

The first encounter or gathering between two or more persons, often setting the groundwork for future interactions or relationships.

Storge Style

A love style based on deep affection, friendship, and companionship, typically found in familial and long-term relationships.