Which of the Following Is True of Using Publicity as a Promotional

question 129

Multiple Choice

Which of the following is true of using publicity as a promotional strategy?

• A) Companies have to spend more for publicity than advertising or personal selling.
• B) Companies have less control over whether the press publishes good or bad news.
• C) Consumers tend to believe more in company-disseminated information than in publicity-generated news.
• D) Companies tend to view all kinds of publicity - good or bad - as profitable for the company's reputation and its brand equity.

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Definitions:

Null Hypothesis

In statistical testing, it's the presumption that there is no effect or difference among groups or variables being studied.

Probability

A numerical value ranging from 0 to 1, representing the chance of an event's occurrence.

Statistic

A quantity calculated from a set of data, used to summarize or describe characteristics of the data.

High Probability

A term indicating that an event is very likely to occur, often used in statistical analysis to describe outcomes with a large likelihood based on a probability measure.