Which of the Following Is a Disadvantage of Personal Selling

question 184

Multiple Choice

Which of the following is a disadvantage of personal selling as a promotional strategy?

• A)It elicits a delayed response from targeted consumers.
• B)It is difficult to measure its promotional effectiveness.
• C)It cannot mold the message to fit the customer need.
• D)It is expensive and involves high cost per contact.

---

Definitions:

Controlled Trials

Scientific studies where participants are randomly assigned to a treatment or control group to measure the effect of interventions.

Humanist Therapies

A category of psychotherapy that emphasizes personal growth and self-fulfillment by focusing on the client's subjective experience.

Client-Centered Approach

A psychotherapeutic approach developed by Carl Rogers that emphasizes the therapist's empathy with the client and the use of unconditional positive regard.

Community Psychologists

Professionals who study the relationships of individuals within communities and the wider society, aiming to improve quality of life through research, policy, and action.