Which of the Following Is a Disadvantage of Sales Promotion

question 157

Multiple Choice

Which of the following is a disadvantage of sales promotion as a promotional strategy?

• A)It elicits a delayed consumer response.
• B)It does not provide short-term increase in sales.
• C)It is difficult to measure its promotional effectiveness.
• D)It is difficult to differentiate from competitors' efforts.

---

Definitions:

Enlightened Corporate Self-Interest

A business philosophy suggesting that companies can achieve better long-term performance by acting in a socially responsible manner.

Goodwill

The expected continuance of public patronage of a business.

Ethical System

A set of principles or guidelines designed to direct individual or collective behavior towards moral and ethical decision-making.

Motor Oil

A lubricant used in internal combustion engines to reduce wear and clean the engine from sludge and varnish.