Match Each Item with the Correct Statement Below

question 38

Multiple Choice

Match each item with the correct statement below.
-_____ are methods of testing alternate ads by dividing a cable TV audience using two different ads,and then evaluating the relative effectiveness of each.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

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Definitions:

Time-Series Graph

A graphical representation showing how a set of data points change over time.

Unemployment Rate

The unemployment rate measures the percentage of the labor force that is jobless and actively looking for employment.

Decreased

Pertains to a reduction in amount, size, intensity, or number.

Time-Series Graph

A graphical representation showing how a given data set changes over time.