What Medium Is Appropriate for Integrated Direct-Response Promotion

question 119

Multiple Choice

What medium is appropriate for integrated direct-response promotion?

• A) telephone
• B) interactive video
• C) print
• D) e-mail
• E) any of these media might be appropriate for integrated direct-response promotion

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Definitions:

Time Delay

Time Delay refers to the period between an action being initiated and its outcome or effect being observed.

Generalization

The process of applying conclusions or rules derived from specific instances to broader contexts.

Classical Conditioning

A habituation technique that involves repeatedly combining two stimuli, eventually resulting in a response first provoked by the second stimulus being provoked by the first stimulus alone.

Conditioned Stimulus

A stimulus that, after association with an unconditioned stimulus, comes to produce a conditioned response.