Regarding Adopter Groups, Which of the Following Statements Is TRUE

question 324

Multiple Choice

Regarding adopter groups, which of the following statements is TRUE?

• A) Innovators rely on the mass media and salespeople.
• B) The early majority usually aren't opinion leaders.
• C) Laggards rely primarily on opinion leaders.
• D) Early adopters make little use of salespeople.
• E) The late majority make the most use of salespeople.

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Definitions:

Assertive Communication

A style of expressing oneself in a confident and direct manner, while still respecting others.

Passive Communication

A form of communication where the communicator fails to express their needs or feelings directly.

Directive Communication

A style of communication where instructions, commands, or directions are given clearly and directly.

Spontaneous Judgments

Immediate assessments or decisions made without premeditation or extended deliberation.