A Retailer's Target Customers Are Skeptical and Cautious About New

question 96

Multiple Choice

A retailer's target customers are skeptical and cautious about new ideas. Strong social pressure from their own peer group may be needed before they adopt a new product. These target customers are:

• A) the early majority.
• B) laggards.
• C) innovators.
• D) early adopters.
• E) the late majority.

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Definitions:

Geographic Efficiency

Refers to the optimization of spatial distribution and location-specific strategies for businesses or services to maximize reach and minimize costs.

Computer Chips

Small electronic components made of semiconductor material, used in a wide range of electronic devices to execute commands and process data.

Just-in-time

An inventory management system where materials or products are produced or acquired only as needed for use, reducing inventory costs.

Customer Demand

The desire and willingness of consumers to purchase goods or services at a particular price and time.