Regarding PROMOTION BUDGETS and PROMOTION BLENDS

question 70

Multiple Choice

Regarding PROMOTION BUDGETS and PROMOTION BLENDS:

• A) A national TV ad might cost less per person reached than a local TV ad.
• B) The total cost of mass media may force small firms to use promotion alternatives that are more expensive per person.
• C) A city-wide newspaper ad might cost less per person reached than a neighborhood newspaper ad.
• D) There are some economies of scale in promotion.
• E) All of these are good answers.

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Definitions:

Forward Rate

The agreed-upon price for a financial transaction that will occur at a future date, as in currency or interest rate swaps.

Spot Rate

The current exchange rate at which a currency can be bought or sold for immediate delivery.

Premium

The amount paid for an insurance policy or the price above the nominal or face value of a security or investment.

Swiss Francs

Swiss Francs are the currency of Switzerland, known for their stability and being a safe-haven currency in times of financial market volatility.