A Corporate Chain Is Defined as

question 231

Multiple Choice

A corporate chain is defined as

• A) a firm that owns and manages more than one store.
• B) retailer-sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts.
• C) wholesaler-sponsored groups that work with "independent" retailers.
• D) franchisors who develop good marketing strategies, and who carry out the strategy in their own units.
• E) a firm that owns a single-store but operates through multiple franchisors.

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Definitions:

Machine Set Up

The process of configuring and preparing a machine for a specific production task or operation.

Downstream Costs

Expenses incurred after the production process, such as distribution or marketing costs.

Advertising

The activity of promoting goods or services through various forms of media to attract consumer interest and increase sales.

Customer Servicing

The provision of assistance and advice to those who buy or use a company's products or services.