A Producer Is Most Likely to Use a "Selling Agent

question 236

Multiple Choice

A producer is most likely to use a "selling agent" if:

• A) he lacks marketing know-how and working capital.
• B) he produces a broad product line.
• C) he mainly needs aggressive selling.
• D) his target customers are concentrated in a small geographic area.
• E) he sells a technical product that needs a lot of follow-up service.

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