A Marketing Manager Should Never Increase the Total Cost of Distribution-Even

question 15

True/False

A marketing manager should never increase the total cost of distribution-even if this would result in a better customer service level for his target market.

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Definitions:

European Americans

Individuals in the United States who trace their ancestry to Europe.

Disenfranchised Grief

A type of grief that is not acknowledged or validated by society.

Cultural Customs

Traditional practices, beliefs, and behaviors characteristic of a particular society or community.

Social Restrictions

Rules or norms that limit individuals' behavior in a society.