Which of the Following Statements About the Transporting Function Is

question 151

Multiple Choice

Which of the following statements about the transporting function is TRUE?

• A) Among transportation modes, an advantage of air transport is its ability to handle a variety of goods.
• B) Because transportation costs are less than 1 percent of costs for most products, marketing managers do not need to consider them when making strategy decisions.
• C) Pipelines are generally one of the fastest modes of transportation.
• D) In most countries, government plays little role in transportation.
• E) Transporting costs can be a large part of the total cost for heavy products that are low in value.

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Definitions:

Personalization

The customization of products, services, or content to fit the specific needs or preferences of individual users or customers.

LARA Framework

The LARA Framework is a customer engagement model that stands for Listen, Analyze, Relate, and Act, used to enhance interactions and relationships with customers through personalized experiences.

Service Recovery

The actions a company takes to rectify a problem following a service failure, aiming to restore customer satisfaction and loyalty.

Listen

The act of monitoring and acknowledging feedback, conversations, and trends relevant to a brand or individual online.