Vertical Marketing Systems Account for a Majority of U

question 17

True/False

Vertical marketing systems account for a majority of U.S. retail sales.

---

Definitions:

Limited Liability

A legal structure that limits the financial liability of the owners to the amount they invested in the company, protecting personal assets from business debts and obligations.

Franchises

A business model that allows individuals to operate their own outlets using the branding, products, and operational knowledge of an established company.

Franchisees

Individuals or entities that acquire the rights to operate a business under a franchisor's brand and system.

Franchisors

Companies or individuals that grant licenses to third parties to conduct business under their trademark and business model.