A Disadvantage of Direct-To-Customer Channels Is That

question 10

Multiple Choice

A disadvantage of direct-to-customer channels is that

• A) most organizational buyers are used to relying on intermediaries to serve as their purchasing advisors.
• B) they require producers to shift many marketing functions to others.
• C) this approach makes it hard to achieve coordination among the required marketing activities.
• D) they make it more difficult to get information about changing needs of the market.
• E) None of these is a disadvantage of direct-to-customer channels.

Distinguish between various antitrust enforcement mechanisms and remedies such as injunctions, consent decrees, and criminal penalties.

Apply antitrust principles to real-world business practices including market division, tying agreements, and sales on credit.

Analyze the impact of antitrust laws on foreign firms engaging in U.S. domestic commerce.

Assess the relevance of the geographic market in defining the market for antitrust purposes.

---

Definitions:

World Trade Organization

An international organization that regulates trade between nations, aiming to ensure smooth, predictable, and free trade flows.

Tariffs

Taxes imposed on imported goods to regulate trade, typically to protect domestic industries or to generate revenue.

Organization's Strategy

The comprehensive plan developed by a business or organization to achieve its long-term goals and successfully manage its resources in the competitive environment.

Competitive Advantage

The attributes or conditions that allow an organization to produce goods or services more effectively than its competitors.