Direct _____ Involves Personal Sales Contact Between a Representative of the Company

question 130

Multiple Choice

Direct _____ involves personal sales contact between a representative of the company and an individual consumer.

• A) marketing
• B) selling
• C) distribution
• D) servicing
• E) pricing

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Definitions:

Attribution Process

The cognitive process by which individuals infer the causes of their own and others' behavior and events.

Latitude of Acceptance

The range of ideas and opinions an individual finds acceptable or reasonable.

Ingroup

A social group to which a person psychologically identifies as being a member, often leading to favoritism towards ingroup members and prejudice against outgroup members.

Outgroup

A social group toward which an individual feels opposition, rivalry, or hostility.