Choosing an Indirect Channel Probably Will Be Better Than a Direct

question 77

Multiple Choice

Choosing an indirect channel probably will be better than a direct channel if a producer wants to:

• A) provide special technical service.
• B) make it easier to do marketing research.
• C) be more sensitive to coming changes in customer needs and attitudes.
• D) obtain a very aggressive selling effort.
• E) adjust large discrepancies of quantity and assortment.

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Definitions:

Fully Depreciated

A state where a fixed asset has reached the end of its useful life and its book value is reduced to scrap value.

Profit Margin

A measure of a company's profitability, calculated by dividing net income by total revenues. It shows how much profit each dollar of sales generates.

Net Income

The total profit or earnings of a company after all expenses, taxes, and costs have been subtracted from total revenue.