A Good "Channel Captain" Knows That

question 141

Multiple Choice

A good "channel captain" knows that:

• A) direct-to-customer channels usually cost less and perform more efficiently than indirect channels.
• B) marketing functions can be shifted and shared within a channel-but they cannot be completely eliminated.
• C) a traditional channel system works best.
• D) some marketing functions can usually be completely eliminated by using short channels instead of long channels.
• E) None of these alternatives is correct.

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Definitions:

Atypical Neuroleptics

A newer class of antipsychotic medications that treat symptoms of psychiatric disorders with fewer side effects than older, typical neuroleptics.

Treat Depression

Methods or interventions, including medications and therapy, aimed at alleviating the symptoms of depression.

Prozac

A brand name for fluoxetine, a selective serotonin reuptake inhibitor (SSRI) used to treat depression and anxiety disorders.

Selective Serotonin Reuptake Inhibitors

A class of drugs commonly used as antidepressants in the treatment of depression, anxiety disorders, and some personality disorders.