Intensive Distribution

question 144

Multiple Choice

Intensive distribution:

• A) gives a retailer more incentive to promote a product than he would have with exclusive distribution.
• B) is not very likely to be used in combination with multichannel distribution.
• C) is more likely to be used with relatively high priced products than with low priced products.
• D) is often used for convenience products and business supplies.
• E) none of these alternatives is correct.

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Definitions:

Consumer Surplus

The disparity between the total price consumers are ready and able to pay for a service or product and what they end up paying.

International Trade

The exchange of goods and services between countries, which allows for greater variety of consumption and efficiency in production.

Trade Restrictions

Government-imposed limitations on the exchange of goods and services between countries, including tariffs, quotas, and embargoes.

Free Trade

is a policy followed by some international markets in which countries' governments do not restrict imports from, or exports to, other countries.