Which Degree of Market Exposure Would Probably Be Most Suitable

question 184

Multiple Choice

Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300?

• A) Concentrated distribution
• B) Selective distribution
• C) Administered distribution
• D) Intensive distribution
• E) Exclusive distribution

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Definitions:

Commission

A fee paid to an agent or employee for conducting a transaction or service, usually a percentage of the sale price.

Principals

The main parties involved in a financial transaction or agreement, often referring to the owners or significant stakeholders.

Gross Cost

The total cost of a product or service before any deductions, discounts, or allowances are applied; the raw cost of an item.

Commission

A fee paid to an agent or employee for transacting a piece of business or performing a service, especially a percentage of the money received from a total paid to the agent responsible for the business.