During the Sales Decline Stage

question 31

Multiple Choice

During the sales decline stage

• A) price competition from dying products is reduced.
• B) profits are non-existent.
• C) new products replace the old.
• D) profits increase and then decrease.
• E) None of these alternatives is correct.

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Definitions:

Marketing Mix Plans

Strategies that involve the adjustment and optimization of product, price, place, and promotion to effectively engage with a target market.

BCG Matrix

A strategic planning tool that uses two variables, market growth rate and market share, to evaluate a company's product portfolio.

SWOT Analysis

A strategic planning tool that stands for strengths, weaknesses, opportunities, and threats, used to identify and analyze the internal and external factors that can impact a project or business venture.

Competitive Advantages

The conditions or attributes that allow a company to produce goods or services better or more cheaply than its rivals, leading to a market advantage.