A New Product Idea Is More Likely to Move Quickly

question 217

Multiple Choice

A new product idea is more likely to move quickly through the early stages of the product life cycle when:

• A) the product is easy to use.
• B) the product is compatible with the values and experiences of target customers.
• C) the product can be given a trial.
• D) the product's advantages are easy to communicate.
• E) All of these alternatives are correct.

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Definitions:

Mnemonic Device

A tool that aids in the memorization of information by associating easy-to-remember constructs with complex data.

Systematic

An approach characterized by step-by-step procedures aimed at ensuring thoroughness and accuracy in achieving a specific goal or solving a problem.

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, often used when facing complex problems or incomplete information.

Algorithms

Step-by-step procedures or formulas for solving a problem or completing a task.