If a Producer Does Not Have a New-Product Development Process

question 105

Multiple Choice

If a producer does not have a new-product development process, it ultimately means:

• A) the firm lacks financial resources.
• B) the firm does not want to be profitable.
• C) the company will survive on current products until going out of business.
• D) the firm is incapable of innovation.
• E) the firm can survive on old products indefinitely.

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