Sales of a Producer's Wax Paper Food-Wrap Are Declining Fast

question 219

Multiple Choice

Sales of a producer's wax paper food-wrap are declining fast. The advertising manager-looking for a way to attract attention to the brand-suggests changing the package somewhat and promoting it as a "new" product. The Federal Trade Commission

• A) would allow the company to call the product "new" for only six months.
• B) probably would not approve of this at all.
• C) would allow the advertising campaign if it concluded that consumers thought the different package made it new.
• D) does not regulate advertising, so it would not pay any attention to this firm.
• E) None of these alternatives is correct.

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Definitions:

World Trade Organization

An international organization that regulates international trade.

International Body

An organization composed of members from multiple countries created to address global issues and facilitate cooperation across borders.

GATT

General Agreement on Tariffs and Trade, an international treaty designed to reduce trade barriers and promote international commerce.

Unilateral Approach

A policy or action undertaken by a single government or organization independently, rather than by agreement with others.