In the Idea Generation Stage of the New-Product Development Process

question 131

Multiple Choice

In the idea generation stage of the new-product development process

• A) many new ideas in business markets come from competitors.
• B) customers are given new products to test.
• C) a S.W.O.T. analysis helps evaluate new product ideas.
• D) a firm decides which ideas to pursue based on return on investment screening.
• E) final ROI estimates are done.

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Definitions:

Personal Hardiness

A trait characterized by resilience, commitment, and the ability to cope effectively with stress.

Tremendous Stress

A high level of psychological or emotional strain and tension resulting from adverse or very demanding circumstances.

Skin Care

The practice of maintaining skin integrity, enhancing its appearance, and relieving skin conditions through various products and procedures.

Emotional Responses

The psychological reactions consisting of feelings and emotions that occur as a result of encountering a stimulus or situation.