Getting Reactions from Customers About How Well a New-Product Idea

question 37

Multiple Choice

Getting reactions from customers about how well a new-product idea fits their needs is

• A) concept testing.
• B) target marketing.
• C) screening.
• D) brand positioning.
• E) product liability.

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Definitions:

Classical Conditioning

An associative learning process where two stimuli are constantly paired together; the second stimulus initially causes a response which in time is caused by the first stimulus alone.

Acquisition

The phase during learning when a response is established and gradually strengthened.

Stimulus Generalization

The process by which a response that has been learned to one stimulus is also elicited by similar, but not identical, stimuli.

Stimulus Generalization

A process in conditioning where a response to a specific stimulus becomes associated with other stimuli that are similar to the original stimulus.