Brand Preference Means Customers Usually Choose the Brand Over Other

question 60

True/False

Brand preference means customers usually choose the brand over other brands, perhaps out of habit or past experience.

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Definitions:

Intuition

is the ability to understand or know something immediately, without the need for conscious reasoning.

Heuristics

Mental shortcuts or rules of thumb that simplify decision-making by reducing complex problem-solving to simpler judgments.

Decision-Making

The cognitive process of selecting a course of action among multiple alternatives based on the assessment of each option's potential outcomes.

Mental Shortcuts

Heuristic methods or simplified processes used by the brain to make decisions or solve problems quickly.