A ______________ Is a Word, Letter, or Group of Words

question 10

Multiple Choice

A ______________ is a word, letter, or group of words or letters.

• A) UPC
• B) FTC
• C) trademark
• D) SIC
• E) brand name

---

Definitions:

Panel

A group of people gathered to discuss, judge, evaluate, or advise on a particular matter.

Marketing Research

The method of collecting, examining, and understanding data about a marketplace, including prospective clients and rivals.

Measures of Success

Criteria or benchmarks used to evaluate the effectiveness or achievement of a particular activity or goal.

Decision Makers

Decision makers are individuals or groups responsible for making choices that can affect an organization or other group's course of action.