Heterogeneous Shopping Products

question 361

Multiple Choice

Heterogeneous shopping products:

• A) need adequate representation in major shopping areas near similar products.
• B) need widespread distribution near probable points of sale.
• C) need enough exposure to aid price comparison.
• D) need widespread distribution at low cost.
• E) need widespread distribution but with assurance of preferred display or counter position.

---

Definitions:

Utility Function

A mathematical representation in economics that describes how the satisfaction or utility a consumer derives varies with consumption of goods or services.

Compensating Variation

An economic concept referring to the amount of additional income required to keep an individual at the same level of utility after a price change.

Price of Earrings

The cost at which earrings are sold, which may vary based on materials, design, and brand.

Income

The amount of money or assets received over a period of time, typically through work, investments, or business operations.