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The big difference between the consumer products market and the business products market is
Uncertainty-Identity Theory
A social psychological theory that explains how uncertainty about oneself leads individuals to identify with more defined groups, enhancing their sense of identity.
Collectivist Culture
A societal framework that prioritizes the group over individual interests, emphasizing community, collaboration, and family bonds.
Individualist Culture
A culture that emphasizes personal goals and the value of individual liberty, independence, and self-expression over group interests.
Clear Boundaries
Defined lines or limits that establish the distinction between different entities, responsibilities, or areas of life, contributing to healthy relationships and environments.
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