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Marketing Managers Turn Information into Knowledge When They Use Their

question 123

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Marketing managers turn information into knowledge when they use their experience to answer "how" and "why" questions.


Definitions:

Otto Loewi

A pharmacologist and physiologist who discovered the first neurotransmitter, acetylcholine, demonstrating chemical communication between nerve cells.

Synapse

The junction between two neurons or a neuron and a muscle, where nerve impulses pass by diffusion of neurotransmitters.

Synaptic Vesicles

Small sacs in neurons that store neurotransmitters, which are released at the synapse during neural communication.

Terminal Buttons

The small bulblike structures at the ends of axons that release chemicals (neurotransmitters) across the synapse to communicate with other neurons.

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