At Verizon Communications, a Marketing Manager Can View Up-To-Date Marketing

question 205

Multiple Choice

At Verizon Communications, a marketing manager can view up-to-date marketing data that has been customized to fit his area of responsibility by using a:

• A) data warehouse.
• B) search engine.
• C) situation analysis.
• D) marketing dashboard.
• E) validity study.

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Definitions:

Comparative Purposes

For purposes of comparison, often to analyze differences or similarities between two or more items or situations.

External Data

Information that originates outside the organization and is used for analysis or decision making.

Economic Analyses

The systematic approach to determining the optimum use of scarce resources, involving comparison of two or more alternatives in achieving a specific objective under the given assumptions and constraints.

Numerical Values

Quantitative data represented by numbers.