Which of the Following Statements BEST Reflects the Point of View

question 169

Multiple Choice

Which of the following statements BEST reflects the point of view of the text with respect to marketing research?

• A) "We don't use computers, surveys and the like because marketing's information needs are usually not that precise anyway."
• B) "When we work with outside marketing research specialists, we expect them to take the time to really understand the problem we are trying to solve."
• C) "As marketing manager, I feel that the marketing researchers should be left alone to do their research-since they often come up with interesting suggestions."
• D) "As marketing research director, I should know the marketing manager's position in advance, so we can prove it is correct if possible."
• E) "Our company is very small, but we should have our own marketing research department anyway-to get the information we need to make good decisions."

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Definitions:

Social Facilitation

The tendency for people to perform differently when in the presence of others than when alone, typically improving on simple tasks.

Deindividuation

A psychological state characterized by lowered self-awareness and diminished responsibility, often occurring in group settings that lead to disinhibited behavior.

Cultural Diversity

The presence of multiple cultural or ethnic groups within a society.

Natural Mimicry

The evolutionary strategy where organisms imitate other species or environmental elements for survival benefits.