What Is the First Step in the Marketing Research Process

question 48

Multiple Choice

What is the first step in the marketing research process?

• A) Analyzing the situation
• B) Interpreting the data
• C) Defining the problem
• D) Getting problem-specific data
• E) Solving the problem

---

Definitions:

Electronic Equipment Directive (WEEE)

European Union directive that sets collection, recycling, and recovery targets for all types of electrical goods to reduce e-waste.

Waste Electrical

Pertaining to discarded electrical and electronic devices or materials.

Electronic Equipment

This encompasses devices or systems that utilize electrical energy to perform a wide range of functions, from computation to communication.

Seismic Shift

A significant and often sudden change or transformation in an industry or market, similar to the impact of an earthquake.