Which of the Following Statements About Doing a Situation Analysis

question 93

Multiple Choice

Which of the following statements about doing a situation analysis is correct?

• A) There is very little government data on business and commercial markets.
• B) Doing a good situation analysis is usually much less expensive than collecting primary data.
• C) There is little value to having a marketing researcher involved because a good marketing manager is able to do what is required.
• D) Doing a good situation analysis usually takes much longer than gathering primary data.
• E) None of these statements about doing a situation analysis is true.