For Marketers, the Purpose of Gathering Primary Data Is Usually

question 38

Multiple Choice

For marketers, the purpose of gathering primary data is usually:

• A) to learn what customers think or how they behave in certain situations.
• B) to specify what information needs to be obtained and how.
• C) to monitor what others are saying online about the company or its products.
• D) to define the problem that needs to be solved.
• E) to help develop a hypothesis.