A Marketing Researcher Wants to Get Sensitive Information About Family

question 9

Multiple Choice

A marketing researcher wants to get sensitive information about family spending patterns as part of a survey. He is most likely to get the needed information

• A) with a mail, e-mail, or online survey.
• B) with a focus group.
• C) with personal interviews.
• D) with telephone interviews.
• E) Any of these choices is about equally effective for getting sensitive information.

---

Definitions:

Product Liability

The legal responsibility that manufacturers or sellers have to compensate for harm caused by defective or dangerous products.

Tort Law

A segment of law that addresses, rectifies, and provides remedies for civil wrongs not arising out of contractual obligations.

Privity of Contract

The relationship between parties in a contract that confers rights and obligations.

Individual

Referring to a single human being as distinct from a group, class, or family.