The Observing Method in Marketing Research

question 31

Multiple Choice

The observing method in marketing research:

• A) uses personal interviews.
• B) may require customers to change their normal shopping behavior.
• C) is used to gather data without consumers being influenced by the process.
• D) is not suitable for obtaining primary data.
• E) none of these alternatives is correct.

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Definitions:

Mindfulness

The ability to think consciously about what you are doing and experiencing.

Eucharist

A Christian sacrament commemorating the Last Supper, in which bread and wine are consecrated and consumed.

Communication Codes

Systems or sets of symbols (such as languages, gestures, or dress codes) used to transmit messages among individuals or groups.

Marketing Campaign

A coordinated series of steps that include promotion of a product, service, or brand to reach a specific audience and achieve a marketing goal.