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In a grocery store's "valued customer" program, every shopper gets a card that he/she presents to the clerk in the checkout aisle. The card is scanned along with the customer's groceries. The store's computer system tracks each shopper's purchases and automatically provides special valued customer discounts. Every month, the customers in the program receive a newsletter containing coupons that are based on the customer's purchase history. For example, someone purchasing a lot of baby formula and disposable diapers might get a coupon for a free box of baby wipes. This valued customer program is based on which of the following types of research?
Max Weber
A German sociologist, philosopher, and political economist known for his theories on the structure of society, authority, and the process of rationalization.
Human Relations Problems
Issues or conflicts arising in the workplace due to interpersonal dynamics, communication issues, and differing personalities.
Nepotism
Favoritism shown to relatives or friends by those in power, often manifested by giving them jobs or opportunities.
Group Dynamics
The study of the behaviors and psychological processes occurring within a social group or between social groups.
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