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A Marketing Manager Wants to Know If a "2 for 1

question 54

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A marketing manager wants to know if a "2 for 1" coupon will attract new customers.He will get the most persuasive results if he uses


Definitions:

L Data

Life record data in psychology that pertain to the observable facts about a person's life.

Reliable

The level of consistency and dependability in the results provided by an evaluative device over time.

WEIRD Participants

Refers to subjects of behavioral science research who are predominantly from Western, Educated, Industrialized, Rich, and Democratic societies, leading to questions regarding the universality of study results.

Measures of Construct

Refers to tools or methods used to assess the presence and strength of theoretical constructs.

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