A Marketing Manager Wants to Know If a "2 for 1

question 54

Multiple Choice

A marketing manager wants to know if a "2 for 1" coupon will attract new customers.He will get the most persuasive results if he uses

• A)a focus group to ask consumers if they like the idea.
• B)an experimental method in which only some consumers get the coupon and the purchases of the two groups (with and without coupons)are compared.
• C)personal interviewers to ask consumers how they will react.
• D)a mail survey to ask consumers if they use coupons and why.
• E)none of these would allow the manager to determine if the coupon will help get new customers.

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Definitions:

Current Context

The present state of affairs or the immediate environment and circumstances in which an event or discussion occurs.

Ink Color

The property or characteristic of an ink that defines its visual perception, which can influence cognitive processing in tasks such as the Stroop test.

Preattentive Process

Cognitive processing that occurs without conscious awareness, quickly analyzing basic features of stimuli in the environment.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.