Examlex
A marketing manager wants to know if a "2 for 1" coupon will attract new customers.He will get the most persuasive results if he uses
L Data
Life record data in psychology that pertain to the observable facts about a person's life.
Reliable
The level of consistency and dependability in the results provided by an evaluative device over time.
WEIRD Participants
Refers to subjects of behavioral science research who are predominantly from Western, Educated, Industrialized, Rich, and Democratic societies, leading to questions regarding the universality of study results.
Measures of Construct
Refers to tools or methods used to assess the presence and strength of theoretical constructs.
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