Test-Marketing Is an Example of A(n)

question 62

Multiple Choice

Test-marketing is an example of a(n) :

• A) mail survey.
• B) focus group.
• C) situation analysis.
• D) telephone survey.
• E) experiment.

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Definitions:

MP3 Player Market

Refers to the commercial segment involved in the manufacturing and selling of digital audio players that play music and media stored in the MP3 format.

Relative Advantage

The degree to which a new product or service is perceived as better than existing alternatives by consumers.

System 1

Refers to the fast, instinctive, and emotional way of thinking, as opposed to the slower, more logical System 2.

Microsoft Windows

Microsoft Windows is a group of several proprietary graphical operating system families, developed and marketed by Microsoft.